Privacy Policy
Effective Date: October 10, 2025
Last Updated: October 10, 2025
1. Introduction
This Privacy Policy explains how BTO Performance (“we,” “our,” or “us”) collects, uses, discloses, and protects your personal information when you visit www.btoperformance.ca, contact us, or use our services.
We are committed to protecting your privacy and complying with the Personal Information Protection and Electronic Documents Act (PIPEDA) and all applicable provincial privacy laws in Canada.
By accessing our website or providing your information, you consent to the practices described in this Privacy Policy.
2. Information We Collect
a. Personal Information
We may collect the following types of personal information:
- Name, email address, and phone number
- Billing and payment details (processed securely through third-party payment providers)
- Account or membership information (if applicable)
- Communications sent through our contact forms or email
- Subscription preferences for newsletters or updates
b. Non-Personal Information
When you visit our website, we automatically collect data such as:
- IP address, browser type, and device information
- Pages visited, time spent on the site, and referral sources
- Cookies and similar tracking technologies for analytics and performance
3. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and provide customer support
- Process transactions and manage memberships or training sessions
- Send booking confirmations, receipts, and service-related updates
- Improve our website, services, and client experience
- Send marketing communications (only if you’ve opted in)
- Comply with legal and regulatory obligations
You may opt out of promotional emails at any time by clicking the “unsubscribe” link in any message.
4. Consent
By providing personal information to BTO Performance, you consent to our collection, use, and disclosure of it as described in this Privacy Policy.
You may withdraw your consent at any time, subject to legal or contractual restrictions. To do so, contact us using the details below.
5. Disclosure of Information
We do not sell or rent your personal information.
However, we may share it with:
- Service Providers: Trusted third parties that help us operate our website, manage bookings, process payments, or send communications. These providers are contractually obligated to protect your information.
- Legal Obligations: When required by law, regulation, or court order.
- Business Transfers: If BTO Performance undergoes a merger, acquisition, or reorganization, your information may be transferred under confidentiality agreements.
6. Data Storage and Security
All personal information is stored on secure servers located in Canada.
We employ industry-standard safeguards—including encryption, restricted access, and secure data transfer—to protect your information against loss, misuse, or unauthorized access.
While no online system is 100% secure, we take every reasonable step to ensure your data is handled safely.
7. Retention of Personal Information
We retain personal information only as long as necessary to fulfill the purposes for which it was collected or as required by Canadian law.
Once your information is no longer needed, it is securely deleted or anonymized.
8. Cookies and Tracking Technologies
Our website uses cookies and analytics tools (such as Google Analytics) to improve performance and user experience.
Cookies help us understand visitor behaviour and preferences, personalize content, and optimize site functionality.
You can manage or disable cookies through your browser settings, but some parts of the site may not function properly without them.
9. Access, Correction, and Deletion Rights
Under Canadian privacy law, you have the right to:
- Request access to the personal information we hold about you
- Request corrections to inaccurate or outdated information
- Withdraw consent to data use or request deletion of your information (subject to legal limitations)
To exercise these rights, please contact us using the information below. We may verify your identity before processing your request.
10. Third-Party Links
Our website may include links to other websites for convenience or reference.
BTO Performance is not responsible for the privacy practices, content, or security of external sites.
We recommend reviewing the privacy policies of any third-party websites you visit.
11. Children’s Privacy
Our services are intended for adults and not directed toward children under the age of 13.
We do not knowingly collect or store personal information from minors.
If you believe a child has provided us with personal information, please contact us so we can remove it.
12. International Visitors
BTO Performance operates in Canada.
If you are accessing our website from another country, please note that your information will be processed in Canada, where privacy laws may differ from those in your jurisdiction.
13. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations.
All revisions will be posted on this page with a new “Effective Date.”
By continuing to use our website after such updates, you accept the revised terms.
14. Contact Us
If you have any questions, concerns, or requests about this Privacy Policy or your personal information, please contact us:
BTO Performance
Email: info@btoperformance.ca
Phone: (905) 371-4213
Mailing Address: Niagara Falls, Ontario, Canada
Website: www.btoperformance.ca
Your Privacy Matters
BTO Performance is dedicated to maintaining the confidentiality, integrity, and security of your personal information.
We appreciate your trust and are committed to protecting your privacy every step of the way.